About the role

Aplyr's Quick Take

This role is for a Senior Business Analyst focused on optimizing digital ad campaigns through data analysis and hands-on experimentation. You'll be analyzing large datasets, identifying trends, and collaborating with various teams to improve campaign performance. It's primarily an individual contributor role that requires strong analytical skills and technical expertise.

Good fit

Ideal candidates have 5+ years of experience in data-intensive environments, particularly in digital media. You should be comfortable with SQL and tools like Python or R, and thrive in fast-paced, collaborative settings.

Worth noting

The role emphasizes a proactive approach to problem-solving and data-driven decision-making. There's also a potential for mentoring junior team members, which could be a plus for those looking to take on leadership responsibilities.

Realize your potential by joining the leading performance-driven Ad-Tech company!

As an Senior Business Analyst (Dynamic Ads) on the Dynamic Ads team in our Budapest office, you’ll play a vital role in driving the performance of our customers’ campaigns through data-driven analysis and hands-on optimization.You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact through a deep analytical and problem-solving approach.You’ll work closely with cross-functional teams to ensure continuous improvement of performance, while applying analytical thinking and experimentation to optimize results.This role is perfect for someone who thrives on problem-solving, analytics, and making a direct impact through data.

To thrive in this role, you'll need:

5+ years of technical experience, preferably in digital media or other data-intensive environments
Hands-on experience with SQL to query and analyze large datasets
Experience using Python, R, Excel, or BI tools to process and visualize data for actionable insights
Proficiency in designing and analyzing A/B tests and other experimentation frameworks
Strong analytical and problem-solving skills, with a proactive, data-driven approach, and ability to collaborate with Product, R&D, and cross-functional teams
Strong ability to turn numbers into insights, and a proactive approach
Ability to effectively prioritize and manage tasks within a fast-paced environment
Fluency in English

Bonus points if you have:

University degree in a technical area
Experience in mentoring and leading junior team members
Ability to work with AI tools for campaign analytics and performance optimization

How you’ll make an impact:

Monitor the performance of dynamic campaigns and analyze key metrics and performance indicators to identify areas for client improvements
Proactively identify trends, patterns, and anomalies in campaign data to inform optimization strategies
Implement optimization techniques to improve campaign performance, including bid adjustments, targeting adjustments, and creative optimizations
Conduct A/B testing and experimentation to refine campaign elements and improve results
Generate internal and external reports on campaign performance, highlighting key insights and actionable recommendations
Collaborate with account managers to align campaign objectives, messaging, and target audiences
Attend client calls to gain a deeper understanding of their needs and perspectives (POV)

Why Taboola?
If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
Well-being: Competitive benefits and well-being programs tailored to the region.
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Taboola is the world’s leading recommendation platform with a strong financial background reaching over 500 million daily active users. The company, listed on NASDAQ (ticker: TBLA), had 1.91 billion USD (cca. 650 billion HUF) revenue in 2025. We acquired the Hungarian personalization start-up, Gravity R&D in 2022, to be the basis of our Central European R&D development center, into which we are now seeking candidates for this role.

#LI-DN1

#LI-Hybrid

Skills & Tags

python go ai data analytics product design

Aplyr's read

Taboola is a leader in content discovery, offering opportunities for those interested in digital advertising and content monetization. Ideal for tech-savvy professionals in a fast-paced environment.
Synthesized from recent postings & public sources

What's promising

•Taboola offers a robust platform for advertisers to reach a wide audience through content discovery.
•The company is expanding globally, with recent hires in diverse locations like London, Mexico City, and Beijing.
•Taboola provides career growth in digital advertising, with roles in sales, engineering, and human resources.

What to watch

•The digital advertising space is highly competitive, with constant pressure to innovate.
•Taboola's business model heavily relies on the success of publishers and advertisers.
•Frequent changes in digital privacy laws can impact Taboola's operations and strategies.

Why Taboola

•Taboola's platform uniquely combines content discovery with monetization tools for publishers and advertisers.
•The company's global presence allows employees to work in diverse and dynamic markets.
•Taboola's focus on content discovery differentiates it from traditional digital advertising companies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Taboola

Taboola

taboola.com

View company

Taboola is a content discovery platform that helps users discover new content across the web while providing publishers and advertisers with tools to monetize their content.