Associate Brand Manager

Confirmed live in the last 24 hours

Kinder's

Walnut Creek, California

Remote

Posted April 25, 2026

Job Description

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

How you'll have an impact at Kinder’s:

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and innovation planning. This role is ideal for a strategic, analytically rigorous, and execution-oriented brand builder who has a strong ownership mentality, a desire to learn, and thrives in a fast-moving, entrepreneurial environment.

Key Responsibilities of the Role:

Business Performance & Analysis

Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data

Analyze sales, velocity, distribution, pricing, and promotional performance

Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin

Identify performance gaps vs. goals and recommend corrective actions

Monitor competitive landscape and emerging category trends

Support demand forecasting and financial planning processes

Go-to-Market Execution

Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels (Grocery, Mass, Club, eCom) and identify optimizations

Partner with Sales Strategy to develop distribution priorities and trade strategies

Support development of sell-in materials and customer-facing presentations

Collaborate with Customer Marketing and Studio teams to build impactful brand support plans

Ensure cross-functional alignment to deliver initiatives on time and in full

Product & Portfolio Management

Monitor item-level velocity and incrementality to optimize assortment

Make recommendations on SKU prioritization, renovation, and discontinuation

Support full product lifecycle management from concept to post-launch analysis

Build and maintain product roadmaps aligned with strategic growth priorities

Conduct size-of-prize analysis and cannibalization modeling

Innovation & Business Planning

Support the creation of short and long-term growth plans, identifying opportunities to optimize category / segment goals, strategies, tactics and performance metrics

Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting