About the role
BUILT ON FLAVOR. FUELED BY PEOPLE.
What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.
With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.
How you'll have an impact at Kinder’s:
Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and innovation planning. This role is ideal for a strategic, analytically rigorous, and execution-oriented brand builder who has a strong ownership mentality, a desire to learn, and thrives in a fast-moving, entrepreneurial environment.
Key Responsibilities of the Role:
Business Performance & Analysis
- Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data
- Analyze sales, velocity, distribution, pricing, and promotional performance
- Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin
- Identify performance gaps vs. goals and recommend corrective actions
- Monitor competitive landscape and emerging category trends
- Support demand forecasting and financial planning processes
Go-to-Market Execution
- Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels (Grocery, Mass, Club, eCom) and identify optimizations
- Partner with Sales Strategy to develop distribution priorities and trade strategies
- Support development of sell-in materials and customer-facing presentations
- Collaborate with Customer Marketing and Studio teams to build impactful brand support plans
- Ensure cross-functional alignment to deliver initiatives on time and in full
Product & Portfolio Management
- Monitor item-level velocity and incrementality to optimize assortment
- Make recommendations on SKU prioritization, renovation, and discontinuation
- Support full product lifecycle management from concept to post-launch analysis
- Build and maintain product roadmaps aligned with strategic growth priorities
- Conduct size-of-prize analysis and cannibalization modeling
Innovation & Business Planning
- Support the creation of short and long-term growth plans, identifying opportunities to optimize category / segment goals, strategies, tactics and performance metrics
- Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting
- Partner with Customer Marketing and Studio teams to develop new item launch plans that drive awareness and trial across key accounts / channels
02 Aplyr's read
Kinder's blends tradition with innovation, offering high-quality barbecue products while expanding through strategic roles in R&D, sourcing, and sales finance.
What's promising
- •Family-owned legacy ensures a strong commitment to quality and tradition.
- •Recent hires indicate a focus on expanding research and development capabilities.
- •Strategic roles in sales finance suggest growth and market expansion plans.
What to watch
- •Family-owned structure may limit rapid decision-making processes.
- •Niche focus on barbecue products could restrict market diversification.
- •Limited public information about company culture and employee satisfaction.
Why Kinder's
- •Specializes in gourmet barbecue products, setting it apart in the food industry.
- •Strong emphasis on high-quality meats and proprietary seasoning blends.
- •Recent strategic hires in protein sourcing highlight a commitment to product excellence.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About Kinder's
Kinder's is a family-owned company known for its high-quality meats and barbecue products, offering a range of gourmet sauces and seasonings.
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