Business Finance Lead - Demand

The ONE-demand financial strategist & value architect as business partner for the Demand Engine of Royal Canin China market, to ensure value creation by being the embedded financial co-pilot to the demand functional leadership, translating business strategy into financial reality, and ensuring marketing & sales investments generate maximum return.
 

1.Business Partnering, Tactic Planning & Growth Management (40%)
1)Strategic finance partner & tactics translation: Partner with the demand leaders and marketing leaders to translate sales & marketing strategy (e.g., build up new model, launch new product, shift channel mix) into a robust, financially-sound IVCP and AEP.
2)Investment Governance: Own the financial framework for evaluating and approving all demand related investments, ROI analysis on brand vs. performance marketing, digital campaigns, events; Headcount planning, territory design, incentive compensation (IC) plan design 
3)New growth initiatives: Business cases for new channel partnerships, pricing models, portfolio programs, customer acquisition programs and ect other for business growth 

2.Financial Analytics & Investment Power (20%)
1)Customer & Product Profitability: Move beyond revenue reporting to define and measure true contribution margin by customer, product, channel, and region. Identify value-destructive segments.
2)Pricing Strategy & Execution:  Co-develop China pricing frameworks, discounting authorities, and deal desk governance ; Analyze price realization, leakage, and elasticity. Be the authority on "value capture.“ & “Value creation”
3)Sales Force Effectiveness: Analyze leading indicators: pipeline health, conversion rates, sales productivity, quota attainment, TE investment. Link sales activities to financial outcomes
4)Marketing ROI & Attribution: Establish the measurement framework to connect marketing spend to pipeline generation and revenue, navigating multi-touch attribution challenges. 

3.Forecasting & Performance Management: (20%)
1)Own the Pillars’ P&L Forecast: Drive a dynamic, driver-based forecasting process (e.g., Weekly/Monthly Latest Best Estimate) that reflects real-time business facts and market intelligence, and link with China FP&A to reflect the business P&L timely & accurately 
2)Performance Dialogue: Lead the financial performance review with sales & marketing leaders, providing not just variance analysis ("what happened") but predictive insight ("what will happen") and prescriptive recommendations ("what to do about it").
3)KPI Definition & Monitoring: Define and socialize the critical KPIs with sales & marketing , and automize the KPI monitoring process with effective dashboard  

4.Business assurance & Organizational Leadership: (20%)
1)Trusted Advisor: Serve as a confidential sounding board and strategic finance advisor to demand leaders and their leadership teams for all finance topics 
2)Risk Management: Identify and mitigate demand related frontline risks (e.g., customer concentration, bad debt, channel conflict, regulatory changes).
3)Cross-Functional Orchestrator: Bridge the gap between Demand, VCO, NSOP and Finance to ensure aligned execution (e.g., ensuring demand forecasts align with production plans).
4)Talent & Team Leadership: Build, lead, and develop a high-performing finance business partner team supporting sales and marketing sub-functions