About the role

LOCATION, GEOGRAPHY

United Kingdom & Ireland

WHO YOU’LL WORK WITH

The role sits within the in-country marketing function, partnering closely with commercial teams and global brand counterparts to deliver locally relevant brand impact. The position collaborates with global city marketing, brand management, and brand creative teams while leading and developing a high-performing local marketing team.

WHO WE ARE LOOKING FOR

We are looking for a strategic and culturally connected marketing leader who can translate global brand direction into impactful, locally relevant marketplace activations. The ideal candidate demonstrates strong leadership, stakeholder management, and a deep understanding of creator and consumer trends. They are highly organized, results-driven, and capable of managing complex projects and budgets while building strong cross-functional relationships.

Strong leadership and team management capabilities
Deep understanding of consumer, creator, and cultural trends
Strong knowledge of marketplace partners and segmentation
Proven budget and project management expertise
Excellent communication, relationship management, and presentation skills

WHAT YOU’LL WORK ON

You will lead the development and execution of holistic country marketing strategies, ensuring alignment with global brand direction while delivering locally relevant and impactful brand experiences across the UK and Ireland marketplace.

Lead end-to-end seasonal planning to drive brand impact and energize key stories across the marketplace
Translate global brand strategies into locally relevant campaigns and consumer experiences
Build and maintain strong cross-functional collaboration across local and global teams
Drive engagement within key city communities and cultural subcultures
Oversee marketing reporting, budgeting, and financial planning processes
Develop and execute city-led brand and marketplace moments, programs, and partnerships
Lead storytelling and localized content development aligned with global concepts
Leverage consumer insights to identify opportunities and inform future strategies
Ensure strong execution of seasonal gameplans in partnership with commercial stakeholders
Develop, coach, and lead a high-performing team

Application deadline: 19/June/2026

Skills & Tags

marketing

Aplyr's read

Nike is a global leader in sportswear, attracting talent passionate about innovation, design, and athletic culture.
Synthesized from recent postings & public sources

What's promising

•Nike's strong brand reputation offers job security and industry recognition.
•Innovative product lines provide opportunities for creative professionals.
•Global presence enables diverse career paths across regions and functions.

What to watch

•Highly competitive environment may lead to high pressure and stress.
•Complex corporate structure can slow decision-making processes.
•Sustainability challenges persist despite ongoing initiatives.

Why Nike

•Nike's culture emphasizes sports and innovation, appealing to athletic enthusiasts.
•The company's collaborations with athletes and designers create unique product offerings.
•Nike's investment in technology and digital marketing sets it apart in retail.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Nike

Nike

nike.com

View company

NKE$45.96+4.55%

Nike, Inc. is a multinational corporation that designs, develops, manufactures, and markets footwear, apparel, equipment, and accessories. It is one of the world's largest suppliers of athletic shoes and apparel.