Director, Business Intelligence

1995 - Director, Business Intelligence

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 

Role Summary and Impact

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We're looking for a Business Director to lead the development and delivery of data pipelines, reporting frameworks, cloud infrastructure, and data-driven media solutions for Mindshare's clients in the UK.

You will be joining the BI & Data Management team, a community of BI and data engineering specialists within WPP Media, responsible for transforming marketing data into actionable insights and performance reporting across some of the UK's largest digital media investments.

This role is ideal for a technically credible data leader who can balance hands-on oversight of complex delivery with senior client relationship management, commercial accountability, and team development. You will play a key role in shaping how the team works, championing best practices in data engineering, cloud environment management, and governance, while contributing to the growth of the practice through new business and expanding existing client partnerships.

 

Key Responsibilities

Team Leadership - Lead and coach a team of four BI developers and data engineers. Define priorities, develop ways-of-working, shape delivery roadmaps, and embed a culture of transparency, collaboration, and continuous improvement.

Project Delivery - Govern the end-to-end delivery lifecycle across a portfolio of client projects, managing resourcing, timelines, and cross-functional dependencies to ensure workstreams are delivered reliably and at scale. Establish and maintain consistent ways of working across the team's project portfolio.

Solution Development - Oversee the delivery and development of performance dashboards, automated reporting solutions, and descriptive analytics used by media, analytics, and client teams. Collaborate closely with stakeholders to translate business questions into clear, actionable data products.

Data Enablement - Work cross-functionally with media activation teams, data science, data strategy, and global product teams to democratise access to data and develop automated, data-driven solutions that drive efficiencies and enhance capabilities. Partner with client account leads to ensure technical solutions are aligned with commercial objectives.

Cloud Environment Ownership - Act as the primary owner of all