Marketing Communications Manager - Pleasanton, CA

Summary:  

The Marketing Communications Manager supports the development and execution of integrated marketing communications that drive awareness, education, and engagement across both healthcare professionals and patients throughout the kidney stone care journey. This role is ideal for a hands-on marketer who thrives in a fast-paced environment, enjoys collaborating across teams, and is passionate about translating complex clinical information into clear and compelling communications. 

This individual will help execute a range of HCP and patient-facing marketing initiatives, including educational programs, digital campaigns, content development, and sales enablement tools that support adoption of Calyxo technologies and improve the patient experience. 

Key Responsibilities 

Marketing Communications and Campaign Execution 

• Support the development and execution of integrated marketing communications across healthcare professional and patient audiences. 

• Assist in the planning and rollout of digital campaigns, product communications, and educational initiatives that support brand awareness and technology adoption. 

• Coordinate the development of marketing materials including web content, social media assets, email campaigns, videos, presentations, and print collateral. 

• Partner with internal teams to ensure communications are consistent with brand standards, compliant with regulatory requirements, and aligned with commercial strategy. 

• Collaborate with and help manage external marketing agencies, creative partners, and vendors supporting campaign execution. 

Patient Marketing and Education 

• Support the development and execution of patient education and engagement programs, including joint education initiatives, digital campaigns, and practice-level outreach tools. 

• Help develop and manage patient communication journeys (email, in-office materials, digital touchpoints) aligned to key patient milestones. 

• Lead the development of patient-facing educational materials, including print and digital materials, videos, social media content, and FAQs, 

• Identify common patient questions and barriers to care and support the development of content that improves patient understanding and engagement. 

• Work with medical, clinical, legal, and quality/regulatory teams to ensure patient communications are accurate, compliant, and accessible. 

Healthcare Professional (HCP) Marketing Communications 

• Support the development of physician education materials, sales enablement tools, and promotional content used by the commercial organization. 

• Assist with marketing support for conferences, physician training programs, and educational initiatives. 

• Contribute to the development and maintenance of presentations, brochures, digital assets, and other materials used by the field team. 

Program Coordination and Lifecycle Management 

• Help manage project timelines, deliverables, and workflows across marketing initiatives. 

• Assist in documenting best practices and creating repeatable tools and templates for marketing programs. 

Measurement and Reporting 

• Track and report on key metrics across marketing programs, including engagement, campaign performance, and program adoption. 

• Support data analysis and reporting to evaluate program effectiveness and identify optimization opportunities.aidataproductdesignmarketingsales