About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Buscamos um(a) Analista de Dados com foco em aplicativos para atuar no acompanhamento e análise da performance de App. Este profissional será responsável por monitorar indicadores-chave, analisar o comportamento dos usuários, identificar oportunidades de otimização e gerar insights que apoiem a tomada de decisão das áreas de negócio.
Principais responsabilidades
- Monitorar e analisar KPIs relacionados à performance dos aplicativos;
- Acompanhar métricas de aquisição, retenção, engajamento e conversão de usuários;
- Realizar análises de comportamento dos usuários dentro do app;
- Criar relatórios e dashboards para acompanhamento de resultados;
- Identificar oportunidades de melhoria na jornada do usuário e na performance do aplicativo;
- Gerar insights e recomendações baseadas em dados para apoiar decisões de negócio;
- Trabalhar em conjunto com equipes de CRM/CRO.
Requisitos
- Experiência com análise de dados aplicada a aplicativos móveis;
- Conhecimento em Google Analytics 4 (GA4);
- Experiência com Firebase e AppsFlyer;
- Domínio de Excel e/ou Google Sheets;
- Experiência com ferramentas de visualização de dados (Power BI, Looker Studio ou similares);
- Vivência em ambientes digitais, aplicativos ou produtos mobile.
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Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
