General Manager, Data Strategy

Location: Shanghai, China 

Reports to: Head of Data Strategy, Choreogragh China

Role Summary

WPP Media Choreograph China is looking for a General Manager, Data Strategy Lead to lead the data strategy and audience agenda for our flagship client, The Coca-Cola Company (TCCC), while contributing to the growth of our broader agency portfolio.

In this role, you will be the primary architect of TCCC’s data roadmap in China, defining how data informs brilliant advertising strategies and drives business growth. You will act as a "player-coach," primarily dedicated to transforming TCCC’s marketing through deep audience planning and the adoption of the WPP Open Media Studio.

Additionally, you will have the opportunity to lead data strategy for high-priority new business opportunities and consulting on select portfolio clients to drive solution scaling and revenue growth.

3 Best Things About This Job

1. Impact on a Global Icon: You will serve as the strategic partner for TCCC, one of the world's most influential advertisers. This role gives you the rare opportunity to solve complex, high-scale business challenges within the unique Chinese digital ecosystem, using data to directly influence the marketing growth and audience strategy of a top tier brand.
2. Spearheading AI Innovation: You will be a key champion for WPP Open, our industry-leading intelligent marketing operating system. You won't just use tools; you will pioneer the adoption of cutting-edge AI and data modules, translating advanced technology into practical power that sets a new standard for data-driven marketing in China.

1. Hybrid Strategic Leadership: You get the best of both worlds: deep, transformative focus on a flagship account, combined with the fast-paced excitement of high-priority new business pitches. You will be a key player in winning new clients and shaping the future revenue streams of the agency.

Key Responsibilities

1. TCCC: Audience Planning & Data Strategy Leadership

• Audience Planning: Move beyond basic demographics to design the next generation of TCCC audiences. You will lead the creation of sophisticated audience models by integrating 1st party data, platform signals, and 2nd party partnerships to drive precision at scale.  You will apply a deep understanding of customer lifecycle signals, personalization, and segmentation to build robust audience models that bridge the gap between marketing strategy and activation.
• Platform Adoption: Spearhead the growth of the Choreograph capabilities within the account by driving adoption of Open Media Studio and Open Intelligence, using appropriate tools and solutions to unlock business value.
• Market Innovation: Bring the best-in-class technology and data solutions to the business through bonding TCCC’s cross teams and market capabilities. Drive and land the projects to break boundaries and achieve awards winning.
• Consultative Partnership: Act as the trusted advisor to TCCC global and local stakeholders, proactively identifying how data, tech, and AI can solve their specific business c