Head of Commercial Strategy, Bloom

We are seeking a Head of Commercial Strategy to work with the General Manager to establish Bloom, Sword's AI-powered women's health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Bloom wins against every incumbent in the women's health space.

Starting with pelvic health and now expanding into menopause, fertility, pregnancy, and postpartum care, Bloom is powered by the same AI Care model driving Sword's platform: a continuous interaction between the member, an AI health specialist (Phoenix), and a human clinician.

The Head of Commercial Strategy will be the external face of Bloom's commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.

This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Bloom relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75-80% against established women's health solutions like Maven Clinic, Midi Health, Progyny, Carrot Fertility, amongst others. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.