GOC | Senior AdOps Specialist

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior AdOps Specialist who will: 

• Interact effectively with internal PL Team as well as regional’s (Europe, U.S., Asia) and be proactive and strong communicator for all of them.
• Support CM360 campaign launches setups and post launches verification according to WPP Media established guidelines.
• Join kick off calls with regional teams to understand advertising specifications and discuss customs or complex executions.
• Support GOC Director with internal processes and tools implementations.
• Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to contribute to the updating or build new processes that support changing industry needs.
• Ensure campaigns comply with WPP Media’s global policies and guidelines. 
• Produce daily campaign reports, including daily pacing, data inputting and providing commentary to regional Media Activation teams. Work closely with manager to serve as a point of contact between ad server and internal business units.
• Own internal project pipelines and queues to ensure an accurate execution of campaign executions and setups.
• Lead the adherence of operations processes, delegating to junior staff, ensuring staff adoption and assigning tickets as necessary. Help them with QAing their tasks and their everyday work. 
• Become expert in day-to-day quality control and technical communications, monitoring execution and troubleshooting issues as they arise.
• Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns.
• Efficiently distribute tags, trackers, and creative assets to all media partners.
• Monitor and report on campaign checks across channels/platforms and ensure data accuracy for campaign reporting tools and WPP Media campaign management software. 
• Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed.
• Support daily QA and timely