About the role

Aplyr's Quick Take

This role is about driving business development and sales for semiconductor IP in China, focusing on DSP and CPU technologies. You'll manage the full sales cycle, engage with customers, and collaborate with sales teams to develop strategies. It's primarily an individual contributor role with a strong emphasis on technical sales and market intelligence.

Good fit

Ideal candidates have over 10 years of experience in semiconductor IP sales or related fields, with a solid technical background in DSP architectures and embedded systems. A proactive, relationship-driven approach and familiarity with the Chinese market will help you thrive here.

Worth noting

The role requires significant travel within China for industry events and customer engagements, which may not suit everyone. Also, the focus on emerging technologies like AI and automotive applications suggests a fast-paced, evolving work environment.

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Key Responsibilities

1. Business Development & IP Sales

Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
Work closely with China sales teams to develop and execute regional account strategies.

2. Software Partner Ecosystem Management

Build, develop, and nurture relationships with key software vendors, including:
- AI/ML algorithm developers
- Audio/voice/ANC/beamforming software vendors
- Vision and XR software developers
- Automotive middleware and safety‑related software providers
Advocate Tensilica DSPs by driving:
- Partner onboarding
- Technical enablement
- Performance optimization
- Joint solution and reference design development
Expand the breadth of use cases supported on Tensilica DSPs, including:
- AI inferencing
- Audio/voice processing
- Sensor fusion
- XR/AR acceleration
- Always‑on, low‑power workloads

3. Collaboration with China Sales & FAE Teams

Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans.
Partner closely with FAE teams to:
- Support technical evaluations
- Manage benchmarking activities
- Drive proof‑of‑concept engagements
- Resolve technical blockers that influence purchasing decisions
Provide feedback from customers and partners to guide product planning and roadmap decisions.

4. Market Intelligence & Strategic Planning

Develop China‑specific go‑to‑market strategies for automotive and consumer segments.
Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts (software and hardware).
Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.

Qualifications

Required

Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
Proven success selling semiconductor IP or building technical business engagements in China.
Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
Excellent communication, negotiation, and relationship‑building skills.
Ability to travel within China and internationally.

Preferred

Direct experience with Tensilica DSPs or similar configurable DSP architectures.
Existing relationships with:
- China automotive SoC vendors
- Smartphone/IoT/CE chipmakers
- AR/VR and edge‑AI solution developers
- Leading software algorithm partners
Understanding of heterogeneous compute architectures, low‑power SoC design, or automotive functional safety (e.g., ISO26262).

We’re doing work that matters. Help us solve what others can’t.

Aplyr's read

Cadence Design Systems excels in electronic design automation, attracting professionals passionate about integrated circuits and system-on-chip innovations.
Synthesized from recent postings & public sources

What's promising

•Cadence is a leader in electronic design automation, providing cutting-edge tools for semiconductor design.
•The company offers diverse career paths, from digital verification to automotive solutions engineering.
•Cadence's global presence provides opportunities for international collaboration and growth.

What to watch

•The niche focus on EDA may limit opportunities for those seeking broader tech roles.
•High competition in the semiconductor industry could impact job stability and growth.
•Frequent technical updates require continuous learning, which may be challenging for some employees.

Why Cadence Design Systems

•Cadence's software is integral to designing advanced integrated circuits and systems on chips.
•The company has a strong reputation for innovation in electronic design automation.
•Cadence's partnerships with leading tech firms enhance its influence in the semiconductor industry.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Cadence Design Systems

Cadence Design Systems

cadence.com

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Cadence Design Systems provides electronic design automation (EDA) software and engineering services for the design of integrated circuits, systems on chips, and printed circuit boards.