Brand Manager, Oreo Snacks

Job Description

Key Responsibilities:

1. Innovation & Product Development

o Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.

o Collaborate with R&D and product teams to develop and validate new munching formats through full-cycle consumer testing and feedback.

o Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap.

2. Strategic Leadership & Planning

o Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.

o Set annual business objectives and KPIs aligned with overall brand and category goals.

o Identify and leverage emerging trends and market gaps to expand the Oreo Snack consumer base and drive occasion-based consumption.

3. IMC Campaign Management

o Lead end-to-end planning and execution of integrated marketing campaigns across digital, social, traditional media, and experiential platforms.

o Partner closely with creative, shopper marketing, connection planning, and external agencies to deliver cohesive, high-impact campaigns that drive engagement and sales.

4. Marketing Operations & Performance

o Manage marketing budgets efficiently, ensuring optimal resource allocation and ROI.

o Provide regular reports on financial outcomes, consumer response, and strategic progress.

o Regularly share project updates and business insights with global teams, aligning local execution with global strategy while integrating global resources and best practices.

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

· Proven experience (3-5 years) in brand management, preferably in FMCG or food & beverage industries.

· Strong understanding of consumer-driven marketing and flavor insights.

· Excellent project management, collaboration, and leadership skills.

· Creative problem-solving ability with attention to detail and data-driven decision-making.

· Passion for brands, innovation, and creating unique consumer experiences.

What We Offer:

• Work with one of the world’s most iconic brands, shaping Oreo’s future in China and beyond.
• Lead impactful projects that drive real business growth and consumer engagement.
• A dynamic, collaborative environment that values creativity, innovation, and excellence.
• Opportunities to grow in a fast-moving category, with access to global resources and support.

No Relocation support available

Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing