About the role

Aplyr's Quick Take

This role is about managing growth marketing strategies for AutoProff, focusing on the entire customer lifecycle from acquisition to retention. You'll be executing multi-channel campaigns, optimizing customer journeys, and analyzing performance metrics, making it an individual contributor position with a hands-on approach.

Good fit

Ideal candidates have 4+ years in growth marketing or demand generation, are data-savvy, and can juggle multiple projects. A background in performance-driven campaigns and experience with tools like HubSpot will help you thrive.

Worth noting

The role emphasizes a strong data-driven approach and experimentation, which may appeal to those who enjoy analytical work. The company is part of a larger group, suggesting potential for broader career growth but may also come with corporate complexities.

A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where growth marketing, demand generation, and data-driven campaigns directly impact business growth.

For a career where you can turn data into action and see your campaigns move key funnel metrics, join our international community.

Why this role is unique

Key role in growth marketing across the full customer lifecycle
Ownership of end-to-end campaigns from acquisition to retention
Direct impact on funnel performance, product usage, and revenue
Strong focus on data-driven decision-making and experimentation
Part of a lean, high-performing team

What you’ll do

Own buyer lifecycle strategy across acquisition, activation, and retention
Execute multi-channel campaigns across email, paid, content, and events
Build and optimise customer journeys, onboarding flows, and win-back programmes
Define target audiences, messaging, and campaign concepts
Collaborate with Sales, Content, Design, and RevOps
Run A/B tests across messaging, channels, and timing
Track KPIs and optimise performance across the funnel
Work with data teams to ensure reporting and attribution accuracy
Automate lifecycle communication using HubSpot and similar tools
Identify opportunities to improve performance through automation and AI

What you’ll bring

4+ years of experience in growth marketing, demand generation, or lifecycle marketing
Strong track record in performance-driven campaigns
Experience with marketing automation and CRM tools (HubSpot preferred)
Comfort working with data, dashboards, and experimentation
Strong project management and ability to manage multiple campaigns
Experience collaborating across cross-functional teams
Excellent Danish and English communication skills

Nice to have

Experience in B2B, SaaS, or marketplace environments
Experience with paid channels or in-product messaging
Familiarity with AI tools in marketing workflows
Additional language skills such as German

A culture of growth

We offer an environment where you can take ownership, experiment, and contribute to a business that is continuously evolving.

For a career where you can drive our business and shape your future, apply now.

Skills & Tags

ai data product design marketing sales

Aplyr's read

AutoProff is a dynamic player in the automotive industry, attracting professionals skilled in pricing, evaluation, and digital marketing.
Synthesized from recent postings & public sources

What's promising

•AutoProff offers roles in cutting-edge vehicle evaluation and pricing.
•The company is expanding its digital marketing capabilities, indicating growth.
•Opportunities for senior roles suggest a focus on experienced leadership.

What to watch