Vice President, US Marketing

Overview of Role:

The Vice President (VP), US Marketing will lead the development and execution of the U.S. marketing strategy for the company’s commercial asset, ivonescimab. As the top U.S. commercial leader for this brand, the SVP will be accountable for all aspects of U.S. marketing, including launch preparation, brand positioning, promotional strategy, digital/omnichannel marketing, HCP and patient engagement, and performance optimization. This is a highly visible and mission-critical role, with a mandate to build a best-in-class brand presence in the U.S. market, shape the organization’s commercial culture, and deliver strong business results.

Role and Responsibilities:

• Develop and lead the comprehensive U.S. marketing strategy for ivonescimab ensuring differentiation, strong market uptake, and sustained growth
• Build the U.S. brand plan, including positioning, value proposition, messaging, and go-to-market strategy across channels and stakeholders
• Own and drive U.S. launch readiness, including development of HCP and patient campaigns, sales force enablement, and market shaping activities.
• Establish KPIs and performance metrics to guide execution and optimize impact pre- and post-launch
• Builds and develops a high-performing, top-tier marketing team to execute strategic initiatives
• Foster a culture of agility, accountability, innovation, and collaboration.
• Collaborates cross-functionally to ensure alignment and seamless execution of strategic and tactical plans
• Oversees investment planning and budget management to maximize brand growth and return on investment
• Translates insights from market research, key opinion leader (KOL) engagement, and external stakeholders into actionable business opportunities
• Aligns the organization around brand priorities and key growth opportunities, while proactively planning for potential competitive challenges
• Owns and validates the brand’s revenue forecast, incorporating risk assessments and opportunity analyses
• Drives innovation and adapts strategies to succeed in today’s dynamic launch and commercialization landscape
• All other duties as assigned

Experience, Education and Specialized Knowledge and Skills:

• Advanced degree in Business, Marketing, Life Sciences, or a related field (MBA, MS, or PhD preferred)
• Minimum of 15+ years of progressive experience in pharmaceutical marketing, with at least 7+ years in senior leadership roles
• Demonstrated success in leading U.S. launch and/or commercialization of a specialty or first-in-class therapy
• Must have recent launch experience; a large-scale brand with multiple competitors is a plus
• Must have experience and understanding of U.S. market including key drivers and barriers; global experience is a plus
• Proven track record of successfully commercializing Oncology pharmaceutical products, including immuno-oncology (I-O) experiences
• Broad background across solid tumors is required; oncology lung experience is a plus
• Sales experience, in addition to marketing, is a plus
• Need to demonstrate understanding of innovative approaches to launches including digital marketing, SEO optimization, use of ML and AI for no see customers and just in time patients etc.
• Keen grasp of the U.S. Oncology customer landscape, working with access and medical to ensure proper access and use of product
• Understanding of compliance standards and acting within those standards
• Demonstrated leadership, teamwork & team building and cross-functional collaboration
• Must have drive, energy, persuasion, imagination, adaptability and versatility
• Exceptional leadership, communication, and influencing skills
• Analytical mindset with the ability to translate insights into impactful strategy