About the role
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Overview
We are seeking a detail-oriented Client Experience Operations Manager to support the execution and operational management of various media projects. This role sits at the intersection of media strategy, analytics, and data cloud, ensuring measurement solutions are executed accurately, tracking is implemented correctly, and documentation/project management is clear and communicated to responsible parties.
The ideal candidate has 3–5 years of digital marketing or media operations experience, understands digital tagging frameworks, and is familiar with customer journey attribution concepts across multiple marketing channels. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or remote.
Key Responsibilities
Project & Dashboard Management
- Manage timelines, deliverables, and operational workflows for measurement dashboards, 1PD onboarding, audience creation among other projects
- Track campaign milestones, dependencies, and risks across cross-functional teams.
Digital Tagging & Tracking
- Support implementation and QA of tracking tags across media platforms and websites.
- Ensure campaign tagging follows established taxonomy and naming conventions.
- Collaborate with analytics teams to validate tracking accuracy and troubleshoot discrepancies.
- Assist with documentation of tagging standards and best practices.
Attribution & Performance Operations
- Maintain understanding of customer journey attribution models (first-touch, last-touch, multi-touch).
- Support integration of media tracking data into attribution and reporting frameworks.
- Partner with analytics teams to ensure media data aligns with broader customer journey measurement.
Operational Excellence
- Maintain campaign documentation, workflows, and tracking implementation guides.
- Identify opportunities to improve operational efficiency across campaign setup and reporting.
- Ensure compliance with internal data governance and marketing technology standards.
Qualifications
Required
- 3–5 years of experience in digital media operations, marketing operations, or campaign management.
- Experience working with digital tagging and tracking frameworks.
- Familiarity with customer journey attribution concepts and multi-channel measurement.
- Strong project management and organizational skills.
- Ability to coordinate across media, analytics, and technology teams.
Preferred
- Experience with tag management
- Familiarity with analytics and reporting platforms such as Google Analytics or Adobe Analytics.
- Experience working with media platforms such as Google Campaign Manager 360 or The Trade Desk.
- Knowledge of marketing attribution tools or media measurement platforms.
Skills
- Digital media campaign operations
- Tagging implementation and QA
- Marketing analytics collaboration
- Project management and workflow coordination
- Data accuracy and troubleshooting
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $70,000 - $85,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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#LI-Remote
Aplyr's read
Zeta Global integrates data-driven insights with marketing technology, attracting professionals in software engineering, analytics, and client success roles.
What's promising
- •Zeta Global offers a robust platform for customer acquisition and retention.
- •The company is expanding roles in AI and programmatic marketing.
- •Zeta Global's focus on data-driven strategies appeals to tech-savvy professionals.
What to watch
- •High competition in the marketing technology space may impact growth.
- •Zeta Global's success heavily relies on continuous innovation in data analytics.
- •The company's rapid expansion could strain existing resources and infrastructure.
Why Zeta Global
- •Zeta Global combines marketing technology with advanced data analytics for targeted customer engagement.
- •The company is investing significantly in AI-driven solutions for marketing.
- •Zeta Global's diverse role offerings reflect its comprehensive approach to marketing technology.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Zeta Global
Zeta Global is a data-driven marketing technology company that provides a comprehensive platform for customer acquisition, retention, and engagement.
