GTM Enablement Manager

About the team

The GTM Enablement team translates OpenAI’s product innovation into real-world customer impact. We equip customer-facing teams with the knowledge, tools, and frameworks they need to succeed with customers.

Our work connects strategy to execution — helping the field understand what matters, how to act on it, and how to deliver measurable outcomes for customers and the business.

About the role

OpenAI is hiring a GTM Enablement Manager to drive the activation of key GTM priorities across sales and customer-facing teams.

This role focuses on translating company and GTM strategy into clear, repeatable execution in the field. You will design and run programs that help teams adopt new selling motions, operationalize launches, and drive measurable impact in pipeline and customer outcomes.

You will work closely with GTM leadership and partner across Product Marketing, RevOps, and Product teams to ensure initiatives land clearly and consistently in field execution.

This role is based in New York. We offer relocation assistance to new employees.

In this role, you will:

• Drive the global rollout of GTM initiatives across segments and regions, building scalable programs and enabling teams to adapt them for local markets and customer contexts

• Define and build repeatable operating playbooks for various GTM initiative types (e.g., launches, vertical programs, operational changes), establishing scalable rhythms for how enablement plans, communicates, and executes these programs across regions and markets

• Own and run GTM enablement programs end-to-end, defining the program plan and operating cadence, aligning Sales and cross-functional stakeholders, and managing rollout so initiatives land clearly in field execution

• Orchestrate cross-functional teams across Sales, Product Marketing, RevOps, Marketing, and Product to align priorities, timing, and execution for GTM initiatives

• Create and ship high-quality, field-ready content experiences and AI-native workflows, such as field content packs and playbooks, messaging hubs, e-learning pathways, and training program materials that help teams execute effectively

• Ensure GTM initiatives translate into measurable outcomes, tracking adoption of new motions, pipeline generation, and overall GTM performance, and iterating programs based on field signals and data
  

You'll thrive in this role if you:

• Enjoy turning complex strategy into clear, repeatable programs that drive real execution

• Have experience building and scaling GTM programs in high-growth technology companies

• Build trust quickly with senior GTM leaders and operate credibly in executive forums

• Are a clear and effective communicator who keeps complex workstreams aligned, stakeholders informed, and programs moving forward

• Are comfortable with ambiguity and proactively define the path forward when it isn’t obvious

• Think in systems and operating rhythms rather than one-off solutions

• Comfortable working in fast-moving environments where priorities evolve or change quickly

• Energized by 0→1 work — defining new programs, building the structure around them, and scaling what works

• Obsessed with pushing the frontier of enablement — building AI-native experiences that help teams learn faster and execute better

Basic qualifications

• 10+ years in Sales Strategy, Revenue Programs, Sales Ops, Enablement or Sales Leadership, or adjacent GTM roles, with a track record of building programs from zero to scale

• Experience operating in high-growth SaaS or platform environments with complex, multi-motion GTM

• Strong executive presence — you earn trust quickly with Sales and GTM leaders through clarity, judgment, and credibility

• Proven ability to lead complex, cross-functional GTM rollou