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皇家宠物-Online Trade Marketing Manager-Tiktok

MarsMars·Food and Beverage

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About the role

Job Description:

事业部:皇家宠物

部分:Trade Marketing

Scope: Tiktok & O2O

1. Shop in shop group channel strategy and annual business plan

2. Manage SIS group Budgets,including Target setting, TE and A&CP investment plan, execution tracking and PR/PO/Contract/TPM notification process.

3. Optimize channel ROI,conduct regular performance analysis and adjust strategies in real time base on data insights.

3. Brand activation contact window, co-work with Nmkt and SPT sales team lock down full year activation calendar and perfect execution

4. SIS group Yee collection and Period sales landing management, by SKU FCST and quota management

5. SIS group instore assets(PDS/POSM) management

6. SIS group customer service management and training

Requirements:

1.Bachelor’s degree or above

2.Strong communication and manage complexity ability

3.Above 5 years’ experience in online trade marketing experience or Titktok sales experience

4.Data analysis and business insight, and know the basic business operation, CRM, content related knowledge.

5.Basic financial knowledge and experience in target allocation, budget management, contract and rebate management

Skills & Tags

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Aplyr's read

Mars is a diverse global powerhouse in confectionery, pet care, and food, attracting talent in manufacturing, sales, and technical roles.

Synthesized from recent postings & public sources

What's promising

  • Mars offers a wide range of career paths across multiple sectors, including food, pet care, and confectionery.
  • The company invests in employee development through programs like the Mars Young Professionals Program.
  • Mars provides opportunities for global mobility and cross-functional career growth.

What to watch

  • The company's large size may lead to bureaucratic decision-making processes.
  • Limited public information about Mars' work-life balance policies.
  • Mars' global operations may require frequent travel or relocation for some roles.

Why Mars

  • Mars is family-owned, allowing for long-term strategic planning without shareholder pressure.
  • The company is known for its iconic brands like M&M's and Snickers, offering strong brand recognition.
  • Mars emphasizes sustainability and responsible sourcing in its operations.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Mars

Mars, Incorporated is a global manufacturer of confectionery, pet care, and food products, known for brands like M&M's, Snickers, Pedigree, and Whiskas.

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