About the role

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

- We’ve funded over $110 billion in loans (more than any other fintech in the US!)

- Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

- Better’s propriety AI platform makes us an award-winning lender:

- Fintech Breakthrough Award 2025: Best Lending Innovation

- Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

- Yahoo! Finance (2025): Best Online Mortgage Lender

- Money Magazine (2025): Best for fast closing

- Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance—and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Market Research & Talent Intelligence

- Research and identify top mortgage advisors in U.S. markets using RETR and related data tools.

- Build and maintain a list of the top 25–50 Mortgage Advisors per market based on defined criteria.

- Partner closely with the RETR team and Lendware team to ensure all data is accurately built and maintained within NEO’s CRM.

- Apply consistent, defined evaluation criteria across all markets to ensure scalability and accuracy.

AI & Market Intelligence Development

- Support the buildout of NEO’s “Market Domination Vision” AI engine, pre-loaded with 480+ U.S. markets.

- Help structure and maintain market-level intelligence including:

-Total addressable market size

-Lead volume and opportunity density

-Competitive landscape insights

Personalized Growth Deck Creation

- Produce highly personalized, 15-page market opportunity decks in under 8 minutes using AI-driven tools and templates.

- Each deck will articulate:

- Why You (the producer)

- Why Your Market

- NEO’s 5-Year Roadmap to #1 Purchase Share

- Incorporate market-specific insights such as:

- Total addressable audience

- NEO’s lead presence in the market

- Top 10 real estate teams

- Top 10 builders

- Top financial planners

- Housing, job, and economic growth projections

CRM & Growth Enablement

- Work directly within NEO’s CRM to support the Director of Growth with:

- Prospect research

- Market tagging

- Data hygiene and opportunity tracking

- Ensure all growth data is accurate, current, and actionable.

Outreach Support (Future)

- Potentially assist with outbound growth outreach in later phases, once systems and processes are fully established.

Skills & Tags

ai data sales

Aplyr's read

Better Mortgage is a tech-driven company simplifying home financing, attracting professionals skilled in digital solutions and customer service.
Synthesized from recent postings & public sources

What's promising

•Fully online platform streamlines mortgage applications, reducing paperwork and time.
•Focus on technology makes homeownership more accessible and affordable.
•Recent hiring in diverse roles indicates growth and expansion.

What to watch

•Digital-only approach may alienate customers preferring in-person interactions.
•Highly competitive mortgage market presents challenges for differentiation.
•Regulatory compliance in financial services can be complex and costly.

Why Better

•Leverages technology to create a seamless mortgage experience.
•Emphasizes affordability and accessibility in home financing.
•Offers a wide range of roles, indicating a dynamic work environment.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Better

Better

better.com

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Better Mortgage is a digital mortgage company that aims to simplify the home financing process by providing a fully online platform for mortgage applications and approvals. By leveraging technology, they strive to make homeownership more accessible and affordable for consumers.