Associate, Media Planning

Role Summary and Impact

You will play a key role as a Media Planner with a dynamic team focused on delivering best in class campaigns. You will get the opportunity to work together with other members of the Team across branding and performance across all channels.

Skills and Experience

Responsibilities of the Role:

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals
• Adopt best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar with campaign processes (optimization, reporting, ways of working, requirements and billing).
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

In three months:

• Be onboarded onto the account with full induction/training into all facets of the account.
• Adopt best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar with campaign processes (optimization, reporting, ways of working, requirements and billing).
• Demonstrate mastery of all platforms and systems which power media planning
• Work and collaborate closely with various internal specialist teams to ensure campaigns are managed from end-to-end ie Brief, Launch, Post Buys

In six months:

• Confidently run the client account independently, meeting all KPIs, and assuming client relationship management.
• Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
• Drive the testing of new channels, formats, betas, platforms, and other innovations for our clients.
• Take on more client-facing responsibilities and get involved in weekly WIP meetings, attempting to educate and share new features and services.
• Assist the team in research, defining strategy to prepare presentation material.

In 12 months:

• Build strong client relationships measured by feedback from Agency Scores.
• Independently be able to analyze and provide insights per channel, recommendations and next steps

What You Will Need:

• Minimally 1 year of media planning experience, preferably in a media agency and in a client-facing role.
• Up to date with industry changes and latest practices and procedures.
• Excellent administrative and organization skills.
• Strong attention to detail with high levels of accuracy.
• A good work ethic, problem-solving, and proficient time management skills.
• Working knowledge of all Microsoft Office software.
• Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business
• Knowledge on digital tools and social/search media platforms
• Plus point – Proficient in excel formulas & pivot tables

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.