Associate Director, Data Strategist

1227 – Associate Director, Data Strategist

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

Data Strategist, Associate Director

This is an excellent opportunity to work in Data Strategy at a leading media agency and join an exciting growth area of the business. Sitting within the wider Choreograph organisation and embedded within Mindshare, this role will support the designing and driving of data strategy across some of our largest clients to fuel digital transformation for their businesses. Close collaboration with your data and technology colleagues and the broader agency team will be needed to turn your strategy into reality.

Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions. As a data strategist, you will work on our most strategic accounts, building and driving the overall design of data inputs/outputs and effectively communicating data and technology growth strategies to internal stakeholders and clients.

Your responsibilities will include:

• Helping to develop Mindshare’s approach to digital transformation, assessing client’s data maturity, building data strategy roadmaps and identifying what’s needed to take them to the next level
• Working with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1st/2nd/3rd-party datasets
• Working with relevant teams to design, deploy and maintain the AdTech & MarTech infrastructure you require to set your clients up for success
• Delivering AI solutions that help drive successful data strategies for our clients – facilitated by WPP Open, our AI-enabled media and data platform
• Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts
• Working cross-functionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives
• Harnessing relationships with peers across WPP Media as well as key data & technology providers to create best practice, develop data partnerships and leverage solutions within the market
• Research & development to ensure Mindshare stays at the forefront of the domain
• Supporting new business pitches and attending internal & external events