Senior Associate Director, Programmatic

2149 - Senior Associate Director, Programmatic

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.​ 

You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.​ 

What we need from you​ 

• Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities​ 

• Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts. Take responsibility for the bigger picture in terms of your clients’ accounts, (for example, take full responsibility for reviews of client or team deliverables)​ 

• Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech​ 

 

• Consult and engage with local territories to drive digital maturity across Display & Programmatic 

• Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans​ 

• Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

• Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side​ 

• Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet​ 

• Advanced experience of YouTube (via Google Ads) is also required​ 

• Adept at running campaigns across multiple countries / languages​ 

• Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets - UK, DE, AU, MX etc. Able to devise solutions and develop our programmatic practice in challenging environments​ 

• Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc                                                                                                                                     ​ 

Desired​ 

• Extensive knowledge of Campaign Manager and the Google tech stack​ 

• Google AdWords Certification (including Video Certification)​ 

• Experience with Doubleclick Search (plus certification)​ 

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