Senior Associate, Activation Media Solutions

Role Summary and Impact  

We are seeking a highly motivated and detail-oriented Senior Associate, Activation Media Solutions to join our growing WPP Media team. In this role, you will be responsible for the end-to-end programmatic activation workflow, from processing initial client briefs, drafting strategic proposals, and securing bookings, to hands-on campaign setup in DSPs, execution, ongoing optimization, and in-depth performance analysis with actionable insights.

You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies, audience targeting, and activation best practices to drive impactful results. This role requires a solid understanding of the programmatic landscape, excellent analytical and reporting skills, and the ability to collaborate effectively with internal agency teams, clients, media partners, and execution units.

Skills and Experience

• Receive, process, and evaluate programmatic briefs from agency and client teams to ensure all strategy and activation requirements are aligned.
• Develop comprehensive programmatic campaign strategies, media plans, and proposals based on overall advertiser goals, target audience, budget, and desired outcomes.
• Supervise the insertion order (IO) and booking process, ensuring adherence to terms and conditions, as well as handling cancellations and re-allocations in a timely manner.
• Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation.
• Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
• Identify trends, anomalies, and opportunities for optimization based on data analysis.
• Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages.
• Proactively identify and implement strategies to maximize campaign performance and achieve client objectives.
• Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users.
• Utilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies.
• Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions.
• Generate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings, campaign learnings, and actionable recommendations.
• Stay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices.
• Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics.
• Work with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations.
• Reach out to the sales team for what appears to be at-risk campaigns.
• Build and develop strong relationships with key stakeholders (clients, agencies).
• 2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs).
• Familiarity with main DSPs / buying platforms (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Familiarity with analytics, brand-safety tools, tracking and attribution, and reporting tools (e.g., Google Analytics, Comscore, IAS, MOAT).
• Familiarity with ad servers, rich media vendors, web debugging and troubleshooting tools (e.g., Google Campaign Manager)
• Proficient in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills in English.
• Passion for digital advertising; organized and able to meet deadlines.
• Experience with automation solutions (e.g., scripting, APIs) is a plus.
• Collaborative spirit: A strong team player who thrives in a dynamic, collective environment.
• Commercially minded, with a knack for recognizing new opportunities.
• Highly detail-oriented and analytical, approaching problems and solutions in a logical, data-driven manner.
• Proactive and adaptable mindset: Eager to learn, embraces new technologies and challenges, and contributes innovative solutions.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

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