Media Planning Associate

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

As a Media Planning Associate, you will drive the end-to-end execution and optimization of media campaigns for a leading global financial services client, ensuring strategic alignment and measurable results across key objectives such as brand growth, usage, and customer engagement. Leveraging your digital media expertise (SEM, social ads), you will develop robust implementation plans, conduct competitive and category analysis, and track campaign performance against KPIs. Your impact will be critical in delivering data-driven media strategies and high-quality client-facing outputs, working closely with regional and global stakeholders within a collaborative WPP team environment.

3 Best Things About The Job:

1. Opportunity to interact and learn from the best people in WPP Media to drive excellence in media, content and technology.
2. Opportunity to work on a diverse mix of well-known local retail brands and renowned international brands.
3. Grow your potential in a team culture built on collective energy, passion, collaboration and support.

Core responsibilities:

• Develop and execute comprehensive media implementation plans from briefing through post-buy.
• Manage the full lifecycle of media campaigns, ensuring strategic alignment and optimal media mix.
• Conduct competitive and category analysis to identify market trends, consumer behaviours and media opportunities.
• Generate regular, insightful performance reports with actionable recommendations.
• Assist in rigorous tracking of campaign performance against agreed KPIs.
• Monitor media efficiencies and identify areas for optimization.
• Contribute to data-driven decision-making for continuous campaign improvement.
• Collaborate with internal teams, other agencies and clients to ensure seamless campaign delivery.

The Candidate: 

• Preferably 1 year of experience in digital media planning and/or implementation, ideally within a media agency environment&l